HappyDuckie.com's digital advertising efforts have led to escalating CPC rates, resulting in a decrease in ROAS and engagement metrics. This situation has raised concerns about the sustainability of the company's marketing campaigns. The high CPC suggests that the cost of driving traffic to the website is disproportionate to the returns generated, leading to inefficient use of advertising budget and minimal customer engagement. Addressing this problem is critical to optimizing marketing strategies and ensuring the company's continued growth. 3. Solution or Action Taken: To mitigate the high CPC and low ROAS, HappyDuckie.com undertook a comprehensive approach. The company conducted an in-depth analysis of its advertising campaigns, focusing on target audience segmentation, ad creatives, and bidding strategies. Data-driven decision-making was emphasized, allowing for the identification of underperforming campaigns and channels. Additionally, HappyDuckie.com revised its ad content and landing page experiences to align better with customer expectations and interests. Budget allocation was optimized to prioritize higher-performing platforms. 4. Results and Outcomes: The strategic adjustments implemented by HappyDuckie.com yielded promising results. The recalibrated advertising campaigns saw a noticeable reduction in CPC, effectively stretching the advertising budget. This reduction in cost per click led to improved ROAS as the same budget generated more meaningful engagements and conversions. Engagement metrics, including click-through rates and time spent on the website, showed positive growth. The combination of refined targeting, compelling ad creatives, and better landing page experiences contributed to increased customer interest and interaction. 5. Discussion (Optional): The analysis of the case study highlights the significance of data-driven decision-making in digital advertising campaigns. It underscores the importance of continuous monitoring and adjustments to maintain efficient spending and engagement. The success of HappyDuckie.com's efforts demonstrates that a combination of strategic planning, creative innovation, and audience understanding can lead to substantial improvements in campaign performance. 6. Conclusion (Optional): In conclusion, HappyDuckie.com's case study emphasizes the challenges and solutions related to high CPC and low ROAS/engagement in the context of digital advertising. The company's proactive approach to refining its strategies based on data insights showcases the potential for substantial improvements in campaign effectiveness. This case study serves as a reminder that regular evaluation and adaptation are crucial components of successful digital marketing endeavors. 7. Recommendations (Optional): For sustained success, it's recommended that HappyDuckie.com continues its data-centric approach to advertising management. Regularly reviewing and optimizing ad content, targeting criteria, and budget allocation will help maintain a favorable CPC and enhance ROAS and engagement. Exploring additional avenues such as social media influencer partnerships, content marketing, or email campaigns could also diversify marketing efforts and yield positive results.